3 Mistakes to Avoid When Starting an Online Business

3 Mistakes to Avoid When Starting an Online Business

Starting a business whether it’s online or not is something that appeals to lots of people, but only a relatively few Go for it!actually go on to make it happen. And of those who do, only a small percentage make a go of it. I say this to you, not to put you off, but to start with a reality check.

On the positive side, if you really want to start your own business, there is nothing more satisfying especially if you choose a business sector that you love and are passionate about.

After all as Confucius once said “Choose a job you love, and you will never have to work a day in your life.”

1. Waiting Too Long To Start Your Business or Launch A Product/Service

When you start your online business you need to build an audience and that usually means building a list. After all without traffic to your website or blog, no-one is going to know that you’re there. But it’s easy to get stuck on the content “merry go round” for months or years without ever offering something for sale.

Everyone says “the money is in the list” and generally they’re not wrong. But you don’t need 10,000 people on your list to make money.

Start small, learn as you go and start offering products of services to your followers at an early stage.

A word of warning here though. Your communication with your viewers should be more tell and less sell! If the majority of your messages are Buy, Buy ,Buy, then people will very quickly get fed up with hearing from you and go elsewhere.

The world is hungry for information, so find out what they want to know in your niche and supply it to them, then link that to the product or service that you have to offer.

 Remember that people buy from people and they buy more from people that they “Know, Like and Trust” Once you’ve built that trust and you have established a rapport, then they will buy from you.

If you are creating a product of your own, there’s always a tendency to feel that it’s not quite perfect and so it’s not ready to be launched. This is understandable, but the danger is that in your eyes, it may never be perfect.

As someone one said to me “finished beats perfect every time”!

To get going quickly, consider selling a quality product belonging to someone else as an affiliate.

 2. Not Truly Listening To Your Customers

In business and in life, there are only two basic reasons why anyone buys anything

Pain OR Gain – either to remove a problem that they have or to enjoy a benefit that the product or service will deliver to them.

Of course there are lots of sub sets in each of these categories.

To build a successful business, you need to recognise and understand the buying motives of your customers. What is important to them, the more important the problem the more chance there is that they will buy?

So how do you know if the problem you solve is important enough?

Listen to your customers and I mean Really listen to them.

Don’t just listen to the customers who provide confirmation that your product is good. Listen to the ones who ask for refunds or buy your product but don’t use it. Listen to the people who tell you they won’t buy, and find out why. Invite comments, good and bad and learn from the experience.

Don’t just pay lip service to your customers. You don’t have all the answers, they do. There’s a reason why “the customer is always right,” because without customers you don’t have a business.

3. Not Having A Clear Vision Of Who Your Ideal Customer Is.

If you cast your net too wide in the online world, you’re likely to miss the mark with most people. A good way of avoiding this pitfall is to give some thought to who your ideal customer is.

When I ask some business owners who is your target market, sometimes the reply is “anyone who is in business” or “anyone who listens to music”. The problem with this is that not everyone in business is looking for the same thing and not everyone who listens to music enjoys the same genre.

A good exercise to hone your customer profile is to visualise your ideal customer, give them a name and make a list of their likes, dislikes, their hopes and fears, what motivates them what inspires them. Build a picture in your mind of this person and then channel your marketing and sales copy directly to therm.

A good example of this is when you listen to your favourite program on the radio. A good presenter can make you feel as though you are the only one listening to their broadcast and that they are speaking just to you. They engage with you and you feel as though you are on their wavelength.

If you can create that rapport with your viewers and followers, then they will feel engaged with you and be eager to hear what you have to say and more importantly what you have to sell.

If you haven’t started your online business yet and want help to get going, just type your e mail into the box on this page and we’ll sent you a FREE report on how to get started